Today YouTube has made changes to the requirements of YouTube Verification. YouTube claims the changes are due to growth. Because of that growth, they need new ways to verify channels and help viewers find the official channel they’re looking for.
As as result, many content creators are losing their badges. Screen shots of emails from YouTube to content creators have been popping up all over Twitter with the news. The emails appear to read as:
We’re writing to let you know that we’re updating the eligibility criteria for channel verification on YouTube. Unfortunately, with the changes, your channel no longer meets the criteria to be verified. We realize this might be disappointing, but we believe these updates will make channel verification more consistent for users and creators across YouTube.
In light of this, YouTube has made a statement on Twitter:
We’re making this change to help everyone determine whether a channel is the official YouTube presence of the creator they’re looking for. Please know that badge or no badge, you’re an important part of YouTube.
— YouTube Creators (@YTCreators) September 19, 2019
On it’s creator blog YouTube explains the changes being made as well as how the new YouTube verification is going to look. They’re doing away with the check marks and music symbols. The creator’s name will now be highlighted with a gray background. YouTube is going to start looking into more factors to have content creators to meet their criteria. A couple of those are:
- Authenticity: Does this channel belong to the real creator, artist, public figure or company it claims to represent?
- Prominence: Does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?
Previously channels with more than 100,000 subscribers could be verified. So what is it going to take to be verified on YouTube now? We’re not entirely sure. What we do know is that a lot of content creators are very unhappy with these changes. YouTube is allowing channels that have lost their verification to appeal before changes are finalized in October. It doesn’t guarantee the channel will remain verified, but it is a chance.